House-to-house in telecom war
Small but feisty, RCN is trying to flank the big
telephone, cable and Internet companies.
August 5, 1998
The Star Ledger
By Joseph Perone
The Cold War isn't over for the freedom fighters
at RCN Corp.
Lenin's statue is hauled away and the Berlin Wall
tumbles in company ads that say: "No empires
last forever." RCN says the empires under siege
include Bell Atlantic, Time Warner and Cablevision
Systems.
"There is no such thing as a little democracy,"
says RCN Chairman David McCourt. "I was on my
honeymoon when the Berlin Wall was still up. I went
away to Hawaii for two weeks, and when I came back
it was gone. It's the same thing with competition.
There is no such think as a little competition."
His executives travel in Hummers, not limos. Guerilla
insurrection is their business as they sell phone,
Internet and cable TV service to residential customers
of the big guys. That's right: individual customers.
While others target the business crowd, RCN fights
house to house.
McCourt's little cable TV and phone service company
is grabbing customers from Bell Atlantic and subscribers
from Time Warner in New York and Cablevision in Boston.
It will soon take on SBC, a big regional phone company,
in California. It targets densely populated neighborhoods
controlled by empires.
"It's never the big guys who create a sea change
in an industry, nevuh, evuh, evuh," McCourt says,
his Boston dialect crushing the end of "never."
During the past six months, RCN has acquired some
of the biggest regional Internet service companies
on the East Coast. They include: Interport ( New York),
Erol's Internet ( Washington, D.C.), UltraNet Communications
( Boston) and JavaNet ( Springfield, Mass.). RCN also
bought Liberty Cable in New York.
It has formed joint ventures with power utility companies
such as Boston Edison and Potomac Electric. RCN is
using their money and fiber optic lines to expand
cable TV service in Boston and Washington. McCourt
says he's talking to one more utility, which he won't
identify.
A West Coast fiber network is planned from San Diego
to San Francisco, Phoenix and Las Vegas. The "new
west" game plan could boost the stock price to
$39 in 18 months, according to Merrill Lynch stock
analyst Daniel Reingold. The stock closed yesterday
at 20 1/8 down 1 1/2.
The Princeton firm was carved from the once-sleepy
C-TEC Corp., which spun off three companies last fall.
RCN has been reborn under McCourt, an Irish-American
version of Che Guevara in a nice suit.
McCourt has been building communications networks
for 20 years, once working out of a small pickup in
Boston to help build the Cablevision system. He built
Corporate Communications Network and merged it with
MFS Communications, which was acquired by WorldCom.
He joined forces with MFS' founder, Peter Kiewit Sons
Inc., a Nebraska construction firm, to build cable
TV and phone networks in the United Kingdom.
The restless New Englander, who boxes with a sparring
partner some mornings at 5 a.m., seems to be tracking
five different thoughts at once as he tells visitors
about the phone and video market. He scribbles notes
to call so-and-so, pours a gold chain into his hand
and repairs the arm chair in his ultra modern office
without missing a word.
He's the son of a Massachusetts contractor who worked
on road projects at Logan Airport and brought stray
dogs with names, like Duke and Duchess, for home supper.
Besides his childhood, he is thinking on this hot
morning about the Spice Girls fans who tried to buy
tickets on April 17 for the group's New York concert.
"The Spice Girls sold out Madison Square Garden
in 12 minutes. For two of those 12 minutes, you couldn't
get through to the central office switches in Manhattan,"
McCourt says. "If Bell Atlantic cant handle a
Spice Girls concert, how can it handle Internet access
when everyone's on? That network has outlived its
usefulness."
Bell Atlantic concedes some fans might have heard
busy signals, but it says its network hardly belongs
in a museum. The company says it has ways of managing
high-volume traffic to ensure that other customers
can get through.
"They are absolutely wrong about our network,
because we are bringing it into the modern age and
managing the migration of our existing network to
that new environment," says Mark Wegleitner,
vice president of new services technology for Bell
Atlantic. "While the circuit-switched network
is perceived as obsolete, it is carrying a significant
amount of traffic for our valued customers."
Bell Atlantic is spending more than $5 billion a
year to upgrade its network with fiber-optic lines
and it has hired Lucent Technologies to build a new
data network on the East Coast.
Bell Atlantic is a $30 billion corporation that spends
more on switches than RCN has in sales. The Mercer
County firm might hit $241 million in sales this year.
The big pay-off will be four years from now, when
it's expected to reach $1.8 billion in sales, according
to Prudential Securities analyst Guy Woodlief.
Shares of RCN are not for investors who are risk-averse.
The company and its C-TEC predecessor lost money the
last two years and RCN executives concede they probably
won't turn a profit for seven to 10 years. RCN might
have a pre-tax loss of $43 million this year, Merrill
Lynch says. The company also has nearly $1 billion
in debt.
It could turn a profit tomorrow if it stopped building
the network, McCourt says. "But what good is
that?" he says. "The 100-year-old-network
was designed to give you ears around the world. The
new network is designed to give you eyes around the
world. If we have to worry about earnings today, then
we won't be able to build this new network."
McCourt has another old network to worry about -
his. RCN has 77,000 cable TV customers - some of the
most affluent in the nation - in Hunterdon, Somerset,
Mercer and Morris counties. Their 15-year-old cable
system gets only 64 channels while new customers in
Boston and Washington see 110.
It will take one to three years to modernize the
RCN cable network in New Jersey, says spokesman Jim
Maiella. "It was state-of-the-art when it was
built, and it had more channels than most of the systems
in place then," he said.
The old C-Tec was never know for providing great
service, either. "I couldn't agree more,"
McCourt says. "But we won't accept anything less
than being the best in the country. We're not there,
but we will be."
RCN is reselling Bell Atlantic's phone service in
the state, and it's asking regulators for approval
to create its own phone network. It already offers
long-distance service and shares network construction
costs with carriers such as WorldCom and Level 3 Communications.
McCourt is a longtime business partner of Level 3
President James Crowe, who is the former chairman
of MFS.
Level 3, which sells Internet-based telephone service,
owns 36.9 percent of RCN. McCourt owns less than 5
percent, and the public owns the rest. McCourt sits
on Level 3's board. He resigned from WorldCom's board
a few months ago.
RCN has nearly 710,000 service connections. Each
connection means one category of service - cable,
long-distance, local phone and Internet - sold to
consumers. RCN is bundling services so it can maximize
revenue from the fiber network.
The company could become an acquisition target several
years out, according to Prudential. The stock is likely
to remain volatile, and should be considered only
by "aggressive investors," the New York
investment firm says.
RCN and its partner, Boston Edison, waged a major
battle in Massachusetts against Cablevision, a large
Woodbury, Long Island, cable TV operator. The two
partners are using Boston Edison's fiber-optic lines
in the eastern part of the commonwealth to sell video
and telephone service to Cablevision customers. A
unit of Cablevision and The Star-Ledger jointly own
the 24-hour news channel, News 12 New Jersey.
RCN-Boston Edison began offering customers more channels
at a lower price than Cablevision. Time Warner lowered
its cable rates in Manhattan after RCN began targeting
middle-class customers in New York.
C-Tec Corp. split itself last September into three
publicly traded companies. The spin-offs are RCN Corp.,
Cable Michigan Inc., consisting of C-Tec's Michigan
cable operations, and Commonwealth Telephone Enterprises
Inc.
Spinning into three companies helped former C-Tec
shareholders, whose stock was worth about three times
its price as of last October. RCN had a 2-for-1 stock
split in April. The company also raised $250 million
through a debt sale this year. McCourt will use the
money to continue building his network of glass.
"The average network has 26 homes per mile of
phone plant. We're going into areas that have 200
homes per mile of plant," says McCourt, who hopes
to sell each customer enough services to reach $1,000
a year per customer. "If you have 200 customers
per mile of plant, that's like having one big high-rise
building on its side. The key is to go into areas
that are dense."
Back
to RCN
|